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H&CO career site
Marketing · Ciudad de México · Fully Remote

CRM Marketing Specialist

CRM Marketing Specialist – Fan Engagement

Leading international sports organization seeking a CRM Marketing Specialist to drive fan engagement and connectivity across global audiences through strategic multi-channel campaigns.

Managed end-to-end CRM lifecycle across email, SMS, and push channels, leveraging data insights and fan behavior analytics to develop targeted campaigns that increased audience growth and engagement metrics.

Key Responsibilities & Achievements:

  • Designed and executed personalized, large-scale CRM campaigns utilizing predictive modeling and machine learning to optimize fan engagement and conversion rates

  • Owned complete campaign lifecycle including audience segmentation, QA processes, dynamic content development, and deployment across multiple channels

  • Conducted A/B and multivariate testing to continuously improve engagement rates, conversion metrics, and fan lifetime value

  • Optimized automated lifecycle campaigns (onboarding, reactivation) through data-driven analytics and marketing automation

  • Collaborated cross-functionally with Marketing, Data & Analytics, MarTech, Product, and Digital Media teams to deliver high-impact fan engagement initiatives

  • Translated campaign insights into actionable strategies for templates, messaging, and overall fan engagement approaches

Technical Skills: CRM platforms (Epsilon PeopleCloud Messaging, Movable Ink, Attentive) • Marketing automation tools (Adobe Campaign, Marketo, Salesforce Marketing Cloud) • HTML • Adobe Photoshop • Email/SMS/Push marketing • Campaign analytics & optimization • A/B testing • Audience segmentation

Languages: English & Spanish (Bilingual)

Department
Marketing
Locations
Ciudad de México
Remote status
Fully Remote
Employment type
Full-time
Marketing · Ciudad de México · Fully Remote

CRM Marketing Specialist

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